An seo glossary common seo terms defined

Search Engine Optimization (SEO) has bsecome an capital weapon in the arsenal of every online unruly. This is part time due to the that it's such a new and rapidly changing field, and part time due to the that SEO practitioners tend to speak in a language each and all of their own which, without translation, is virtually impenetrable to the layperson. Unfortunately, in behalf of most unruly owners and marketing managers (and even many webmasters), it's as well somewhat of an enigma. This glossary seeks to remedy fact that situation, explaining specialist SEO terms in patrimonial English.

. AdWords .

See ‘Sponsored Links’. Algorithm A intricate mathematical formula used on the part of look about engines to assess the relevance and importance of websites and rank them accordingly in their look about results.

These algorithms are kept tightly under wraps as with they are the key to the objectivity of look about engines (i. The algorithm ensures relevant results, and relevant results bring any more users, which in change into brings any more advertising revenue). E. Article PR

(In this sense, the "PR" stands in behalf of PageRank. The submitting of free-of-charge reprint articles to many article submission sites and article distribution lists so as increase your website's look about engine ranking and Google PageRank. ) Like traditional public rellations, article PR as well conveys a sense of authority in so far as your articles are widely published.

And in so far as you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be any more likely to remain loyal to you. ) (In this sense, the "PR" stands in behalf of Public Relations.

article distribution lists User groups (e. G.

Yahoo, MSN, Google, Smartgroups, and Topica groups) which accept email submissions of articles in text format, and then and there distribute these articles via email to each and all of the members of the group. Article submission sites See as well 'article PR'.

Websites which act as with repositories of free-of-charge reprint articles. Article submission sites generate revenue on the part of selling advertising space on their websites. Authors visit these sites to submit their articles for free, and webmasters visit come across articles to use on their websites for free. See as well 'article PR'.

Backlink A text link to your website from one more website. See as well ‘link’.

Copy The words used on your website. Copywriter

See as well ‘SEO copywriter’ and ‘web copywriter’. A professional writer each of which specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). Crawl

These spiders make their way from page to page and site to site on the part of having to be text links. (read out as well Professional Seo ) finds pages on the World Wide Web and records their details in its index on the part of sending check out ‘spiders’ or ‘robots’. To a spider, a text link is like a door.

Domain name The virtual address of your website (normally in the form www. Yourbusinessname.

Com). It is as well as what you will use as with the address in any one text links back to your site. This is as what people will type when they want call on your site. Ezine

Most publishers of ezines are out and out in behalf of plentiful and gladly publish all right written, helpful articles and give you irrespective credit as with author, including a link to your website. An electronic magazine. Flash

Free reprint article A technology used give rise animated web pages (and page elements).

An article written on the part of you and made freely available to other webmasters to publish on their websites. Google See as well 'article PR'.

The look about engine with the greatest coverage of the World Wide Web, and which is criminal in behalf of most look about engine-referred traffic. 5 billion pages on the World Wide Web, it is estimated fact that Google has indexed around 8. Of for about 11. 8 billion.

This is all alone reason how come it takes such that top to increase your ranking. Google AdWords See ‘Sponsored Links’.

Google PageRank How Google scores a website’s importance. It gives each and all sites a mark off check out of 10.

By downloading the Google Toolbar (from http. Google. //toolbar. Com), you can run over the PR of any one site you visit.

Google Toolbar A free-of-charge tool you can download. It becomes part of your browser toolbar.

It’s most convenient features are it’s PageRank display (which allows you to run over the PR of any one site you visit) and it’s AutoFill function (when you’re filling check out an online form, you can click AutoFill, and it enters each and all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc. NOTE. ) Once you’ve downloaded and installed the toolbar, you may need to set about now you’d like it to look out and work on the part of clicking Options (setup is very voluntary). Google does record some information (mostly regarding sites visited).

HTML HTML (HyperText Markup Language) is the coding language used give rise by far of the information on the World Wide Web. Web browsers read out the HTML code and display the page fact that code describes.

Internet An interconnected network of computers everywhere. JavaScript

G. A programming language used give rise dynamic website pages (e. Interactivity).

Keyword A word which your customers look about in behalf of and which you use frequently on your site so as be relevant to those searches. This use of note as with targeting a keyword.

Most websites actually target ‘keyword phrases’ in so far as individual keywords are too generic and it is very intricate to rank highly in behalf of them. Keyword density A measure of the frequency of your keyword in relation to the all out wordcount of the page.

So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%. Keyword phrase A phrase which your customers look about in behalf of and which you use frequently on your site so as be relevant to those searches.

Link A word or image on a web page which the reader can click call on one more page. There are normally visual cues to indicate to the reader fact that the word or image is a link.

Link path Using text links to connect a series of page (i. E.

Page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and such that forth). (See ‘Link paths’ on p. Search engine ‘spiders’ and ‘robots’ use text links to jump down from page to page as with they gather information at a guess it, such that it’s a great idea to allow them traverse your entire site via text links. 21.

For further information. ) link partner

Quite as many a time as with not link partners engage in opposite linking. A webmaster each of which is willing to put a link to your website on their website. Link popularity

Link popularity is the individual most significant factor in a worthy look about engine ranking. The number of links to your website. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / opposite linking), link buying, and link directories.

Link text The part of a text link fact that is significant to the reader. When generating links to your own site, they are most radiant (in terms of ranking) if they key on your keyword.

Meta tag A in short note within the header of the HTML of your web page which describes some aspect of fact that page. These meta tags are read out on the part of the look about engines and used to help assess the relevance of a site to a particular look about.

Natural look about results The ‘real’ look about results. The results fact that most users are looking in behalf of and which get let down to way up much of the window.

For most searches, the look about engine displays a top list of links to sites with plentiful which is related to the word you searched in behalf of. Organic look about results These results are ranked as of about now relevant and significant they are.

See ‘natural look about results’. PPC (Pay-Per-Click advertising) See ‘Sponsored Links’.

PageRank See ‘Google PageRank’. Rank

Reciprocal link Your position in the look about results fact that display when someone searches in behalf of a particular word at a rate of a look about engine.

A mutual agreement between two webmasters to exchange links (i. They both add on a link to the other’s website on their own website). E. Most look about engines (certainly Google) are sophisticated enough bring to light opposite linking and they don’t run over it very favorably in so far as it is clearly a manufactured method of generating links.

Websites with opposite links risk being penalized. Robot See ‘Spider’.

Robots. Txt file A file which is used to inform the look about engine spider which pages on a site should not be indexed.

This file sits in your site’s root directory on the web server. See ‘Optimizing your web ’ on p. (Alternatively, you can do without a similar thing on the part of placing tags in the header section of your HTML in behalf of look about engine robots/spiders to read out. 22.

For any more information. ) Sandbox

Whenever it detects a new website, it withholds its rightful ranking in behalf of a period while it determines whether your site is a genuine, credible, top term site. Many SEO experts believe fact that Google ‘sandboxes’ new websites. It does this to discourage the creation of SPAM websites (sites which serve no convenient purpose other than to boost the ranking of some other site).

Likewise, if Google detects a sudden increase (i. Many hundreds or thousands) in the number of links back to your site, it may sandbox them in behalf of a period (or in fact penalize you on the part of lowering your ranking or blacklisting your site altogether). E. SEO

The art of making your website relevant and significant such that fact that it ranks worthy in the look about results in behalf of a particular word. Search Engine Optimization. SEO copywriter

Search engine A ‘copywriter’ each of which is not only proficient at a rate of web copy, but then as well majestic in writing copy which is optimized in behalf of look about engines (and will therefore help you achieve a better look about engine ranking in behalf of your website).

A look about engine is an online tool which allows you to look about in behalf of websites which contain a particular word or phrase. Site map The most all right of note look about engines are Google, Yahoo, and MSN.

A individual page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). SPAM Think of your site map as with being at a rate of the center of a spider-web.

Generally refers to unwanted and unrequested email sent en-masse to house email addresses. The creators of these sites set up them way up simply to cash in on their worthy ranking on the part of selling advertising space, links to other sites, or on the part of linking to other sites of their own and thereby increasing the ranking of those sites. Also used to refer to websites which come out worthy in look about results without having any one convenient plentiful. The look about engines are becoming increasingly sophisticated, and already have very good-quality ways bring to light SPAM websites and penalize them.

Spider Google finds pages on the World Wide Web and records their details in its index on the part of sending check out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site on the part of having to be text links.

Sponsored Links Paid advertising which displays near by the internal look about results. Customers can click on the want ad call on the advertiser’s website.

This is about now the look about engines make their money. These ads look out similar to the internal look about results, but then are normally labeled “Sponsored Links”, and normally get let down to way up a smaller portion of the window. Advertisers set up their ads way up to display whenever someone searches in behalf of a word which is related to their product or service. These ads work on a Pay-Per-Click (PPC) basis (i.

E. Submit The advertiser only pays when someone clicks on their want ad).

You can submit your domain name to the look about engines such that fact that their ‘spiders’ or ‘robots’ will crawl your site. Text link You can as well submit articles to ‘article submission sites’ so as have them published on the Internet.

A word on a web page which the reader can click call on one more page. Text links are as what ‘spiders’ or ‘robots’ use to jump down from page to page and website to website. Text links are normally blue and underlined. URL

The address of a particular page published on the Internet. Uniform Resource Locator. Normally in the form http.

//www. Com/AWebPage. Yourbusinessname. Htm.

Web copy See ‘copy’. Web copywriter

Webmaster A ‘copywriter’ each of which understands the unprecedented requirements of writing in behalf of an online medium.

A person criminal in behalf of the management of a particular website. Wordcount The number of words on a particular web page.

World Wide Web (WWW) The immense array of documents published on the Internet. It is estimated fact that the World Wide Web now consists of for about 11.

5 billion pages.

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